The Benefits of Visiting Your Farmers Market this Summer

Farmers markets are popping up in towns and cities nationwide as spring rolls into summer. Strolling through rows of colorful fruits, crisp vegetables, and freshly baked goods isn’t just a pleasant way to spend a morning, it’s also a great way to support your community, eat healthier, and know exactly where your food comes from.

The Freshness Factor

Freshness is one of the biggest advantages of buying your produce at a local farmers market. Unlike supermarket produce that may travel hundreds or even thousands of miles to reach the shelves, fruits and vegetables at farmers markets are often picked within 24 to 48 hours of being sold. This means they’re at peak ripeness and nutritional value when you take them home. Studies have shown that produce can lose up to 50% of its nutritional content within a week of being harvested, so buying local means you’re getting more vitamins, minerals, and flavor.

Support for Local Farmers and the Community

When you shop at a farmers market, your money goes directly to local farmers and artisans, not large corporations. This support helps small-scale farmers stay in business, promotes sustainable farming practices, and keeps money circulating within your community. According to the Farmers Market Coalition, farmers retain 90 cents of every dollar spent at a market, compared to just 15 cents when you buy from a major grocery chain.

Know What You’re Buying and Ask Questions

One of the unique perks of farmers markets is that you get to talk directly with the people who grow your food. Not sure if those tomatoes are organic? Ask. Curious about how those strawberries were grown? The farmer is right there to explain. It’s important to note, however, that not all produce at farmers markets is local. Some vendors supplement their offerings with wholesale produce to fill their stands. Don’t be afraid to ask if the items were grown locally or sourced from elsewhere.

Discover New Flavors

Farmers markets often feature heirloom varieties and unique crops you won’t find in a typical grocery store. From purple carrots to lemon cucumbers, you might discover a new favorite that adds a fresh twist to your summer meals.

Enjoy the Experience

Beyond the produce, many markets have local crafts, baked goods, live music, and even cooking demonstrations. It’s an experience that goes beyond shopping; it’s a community event that brings people together.

This summer, take a Saturday morning to explore your local farmers market. Bring a tote bag, ask questions, and enjoy the freshest produce your community has to offer.