Protect your family, home and auto with the right insurance from The Larson Insurance Agency



Whether you Rent or Own, make sure your home and belongings are properly protected. Let us help you find the right protection with a rate you can afford.


We know finding the right Auto coverage can be overwhelming. Our experienced agents will narrow down your options and get you the lowest rate.


We'll shop multiple companies to find you the best combination of price and coverage, and clearly explain the options so you can make the best decision.

Welcome to The Larson Insurance Agency

The Larson Insurance Agency team is your local source for risk control services and insurance solutions. We take pride in offering five-star support to all our customers throughout Northeast Wisconsin, including New London, Appleton, Hortonville, Green Bay and the Fox Cities. Our experienced agents have the expertise to customize policies for your auto, home, life, and business insurance requirements.


We believe in a partnership approach that creates a lasting relationship with each of our customers. Our goal is to provide the right coverage at the lowest possible cost. The time is now to put The Larson Insurance Agency team to work for you. Call or click today for a FREE assessment of your current coverage needs.

The Larson Insurance Agency specializes in the following Wisconsin Insurance Services:

How can we help you today? Let The Larson Insurance Agency team help you find the right coverage for your insurance needs.

Why choose The Larson Insurance Agency?


The agents at The Larson Insurance Agency are here to serve you. Their knowledge and expertise allows them to answer your questions and will help take of your insurance needs.


We don't believe in using the cookie cutter approach to insurance coverage where every policy is exactly the same. Our goal is to help you find the appropriate amount of insurance coverage for your specific needs.


What good is insurance coverage if you can't afford it? At The Larson Insurance Agency - "We make insurance affordable and easy!"

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Reviews From Around The Web

John K.

reviewed Larson Insurance Agency on Google

Very nice and informative agent and will keep a person informed about any new information.

Patty G.

reviewed Larson Insurance Agency on Google

Paul was very helpful when I was selecting my Medicare supplement. He provided me with information regarding the supplements available, giving me the confidence to make my own selection. He answered my questions regarding Medicare.

Scott W.

reviewed Larson Insurance Agency on Google

Paul is really friendly and knowledgeable. Hope to eventually move all our insurance to his company.


Kathy A.

reviewed Larson Insurance Agency on Google

Paul was extremely helpful and lowered our rates almost in half. I would highly recommend this office for any insurance needs. Outstanding customer service throughout the office.


Craig H.

reviewed Larson Insurance Agency on Google

What a place to get insurance!!! Our agent Terry was super awesome and just one of those guys that has a great and fun personality!!! We had cheap rates with great coverage!!! So cheap that we were able to pay for a year!!! Can't say enough about this company!!! Highly recommend!!!!!!

Jean S.

reviewed Larson Insurance Agency on Google

Paul is very helpful and is always looking out for our best interest.

Kelly S.

reviewed Larson Insurance Agency on Google

We always appreciate Paul's professionalism and kindness. He is knowledgeable in his profession and handles things promptly. Whenever we call with a question or a concern, he listens and is there to help. Thank you for being such a gem!

Trevor B.

reviewed Larson Insurance Agency on Google

Switch insurance great rates and excellent service

Your Local Erie and Progressive Insurance Agents

Contact Us - Appleton

1859 N Silverspring Dr
Suite B
Appleton, WI 54913
Phone: (920) 268-1232

Contact Us - New London

1931 N Shawano Street
Suite 270
New London, WI 54961
Phone: (920) 472-4308

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