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Serving Northeast Wisconsin

The Larson Insurance Agency Is Your Source for Affordable Insurance Protection. Call Paul or Terry Today!

The Right Plans for Your Needs.

We recognize that your needs and situation are unique. We spend the time to get to know you to make sure that you get coverage and support that fits your lifestyle. 

Auto Insurance

Vehicle insurance is for cars, trucks, motorcycles, and other road vehicles. Priomarily it provides financial protection against physical damage or bodily injury resulting from traffic collisions.



Property Insurance

Property insurance shields against financial losses from damage to physical assets, like fire or theft. Premium payments ensure financial assistance for repairing or replacing insured property, offering a safety net against unforeseen events.

Life Insurance

Life insurance is a contract in which you pay regular premiums in exchange for a lump-sum death benefit paid to your beneficiaries. It can help protect your family and your financial goals. 



Medicare Advantage

Medicare Advantage plans are new health care options that are part of the Medicare program. Coverage may include Medicare Part D prescription drug coverage as well as hospital, doctor, skilled nursing, and other medical services.

Medicare Supplement

A Medicare Supplement (Medigap) insurance, sold by private companies, can help pay some of the health care costs that Original Medicare doesn't cover, like copayments, coinsurance, and deductibles.

Medicare Part D

Medicare Part D is the federal government's prescription drug program that covers both brand-name and generic prescription drugs at participating pharmacies in your area.


Individual Health Insurance

No one plans to get sick or hurt, but most people need medical care at some point. Health insurance covers these costs and protects you from very high expenses.



Business Insurance

Business insurance is a protective coverage that helps safeguard companies from financial losses due to unexpected events, providing a safety net for various risks such as property damage, liability, and business interruption.

Recreational Insurance

Recreational insurance offers coverage for individuals' leisure activities, such as boating, RVing, or off-road adventures, protecting against potential risks and liabilities associated with these recreational pursuits.


We Make Insurance Affordable and Easy

Whether you are shopping for Auto and Home insurance, Life insurance, Commercial insurance, Medicare, or Health-related insurance products, we focus on helping you select affordable insurance protection that fits your needs and budget.


The Larson Insurance Agency provides professional insurance services to Northeast Wisconsin, including Appleton, New London, Hortonville, Greenville, Fremont, Shiocton, and the Fox Cities.


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What Our Customers Are Saying

Hear from customers like you.


Paul has been our insurance agent for some time now an has done a great job with our insurance needs from the cars to the house an motorcycle too. l would recommend him to anyone for your insurance needs, and he is very helpful to answer any questions you may have about your coverage also. We had a Hail damage claim last year an Paul took good care of it for us.


Paul was extremely helpful and lowered our rates almost in half. I would highly recommend this office for any insurance needs. Outstanding customer service throughout the office.


I'm satisfied with the knowledge, and courtesy I was given by Mr. Larson. He was patient with me during all my questions and concerns. Thank You for guiding me and helping me with this not so pleasant decision. Mr. Larson's agency was also recommended by my Godmother.


Paul was very helpful when I was selecting my Medicare supplement. He provided me with information regarding the supplements available, giving me the confidence to make my own selection. He answered my questions regarding Medicare.


Paul is really friendly and knowledgeable. Hope to eventually move all our insurance to his company.


Paul is my insurance guy. I trust Paul to guide me in my health insurance needs, he has really helped me get my Medicare on track.


Paul is very knowledgeable and easy to work with. Fast responses. Friendly.


The bottom line is we trust Paul and Terry. Everything we own is literally in their hands. They've come through on several occasions in the last few years alone. It's one call and I know I'll be taken care of, from the tow vehicle and rental car to setting up the estimate, and the payments have always been prompt. My wife is NOT a deer hunter, yet she has two kills in the last two years...both vehicles fixed without a question or penalty!


Very knowledgeable and was a great help to me as I recently had to navigate the Medicare supplement process. He made it effortless less for me and I’m truly grateful for his expertise and excellent customer service.


Very nice and informative agent and will keep a person informed about any new information


We always appreciate Paul’s professionalism and kindness. He is knowledgeable in his profession and handles things promptly. Whenever we call with a question or a concern, he listens and is there to help. Thank you for being such a gem!


What a place to get insurance!!! Our agent Terry was super awesome and just one of those guys that has a great and fun personality!!! We had cheap rates with great coverage!!! So cheap that we were able to pay for a year!!! Can't say enough about this company!!! Highly recommend!!!!!!


Paul Larson and his team are great to work with.


Switch insurance great rates and excellent service




Get In Touch With Us

Send Us a Message

The Larson Insurance Agency

1931 N Shawano Street, Suite 270
New London, WI 54961

Phone: (920) 472-4308
Monday- Friday- 8:30am- 4:30pm
Saturday & Sunday- Closed